Dopamine and Food: Why Junk Food Feels So Good (and How to Break Free)
Article

Dopamine and Food: Why Junk Food Feels So Good (and How to Break Free)

Published on Monday, July 21, 2025
by
Haley McGaha

Nutrition
Wellness

Dopamine: The "Reward" Neurotransmitter 

Dopamine is a type of neurotransmitter often referred to as the "reward neurotransmitter." In simple terms, neurotransmitters are chemical messengers that nerve cells use to communicate with each other and with other cells. This communication allows impulses to be transmitted throughout the nervous system. Dopamine plays a crucial role in various functions within the body, including learning and attention, mood regulation, heart rate, kidney and blood vessel function, sleep, pain processing, lactation (during breastfeeding), and movement. Due to these essential roles, dopamine is a vital component of our daily lives and is necessary for our overall well-being.

How Dopamine Works in the Brain 

The reason dopamine is often referred to as the reward neurotransmitter is that it is associated with feelings of pleasure and well-being. This neurotransmitter plays an imperative role in our survival by rewarding us for essential behaviors, like eating and drinking. When we engage in activities that bring us joy, our brains release a significant amount of dopamine, which leads to feelings of happiness. As a result, our bodies naturally seek out experiences that produce this pleasurable sensation.

The Role of Dopamine in Motivation and Pleasure 

Not only does dopamine play a key role in how we experience pleasure as part of the brain's reward system, but it also gives us the motivation to engage in behaviors that lead to pleasurable feelings. This is why certain foods, especially those high in sugar, can be highly addictive. They can trigger a significant release of dopamine in the brain, creating a sense of pleasure that people want to experience repeatedly. This cycle of seeking rewards or pleasure from consuming certain foods can be challenging to break.

Reclaiming Your Health: Long-Term Strategies for Food Freedom 

When seeking food freedom, several gradual changes can be made. Sustainable lifestyle shifts are important as they contribute to breaking food addiction in a long-term way. Key areas to focus on include: 

  • Mindful eating

  • Adopting a well-balanced diet 

  • Identifying triggers and learning to manage them 

  • Managing stress 

  • Prioritizing sleep 

  • Seeking support

Building a Support System: Accountability and Encouragement 

Building a support system that works for you is very important when trying to overcome food addictions. It's best to choose the path of least resistance, as this makes it easier to stick with your efforts. You can seek help from a therapist, a trusted friend or family member, or look for support groups—all of these options can be beneficial. If you prefer to keep your struggles more private and don’t want to share with people you know, there are many online support groups available. Two well-established online support groups are Overeaters Anonymous and Food Addicts Anonymous, both of which offer valuable resources and support.

Seeking Professional Help: Addressing Food Addiction 

If you are struggling with food addiction, there are practical steps you can take to help yourself. A good starting point is to consult a dietitian. A dietitian can review your dietary history and provide suggestions for healthier food alternatives. They may also consider your emotional and social background and recommend speaking with a mental health professional. Working with both a dietitian and a counselor can offer significant benefits, as the dietitian can focus on nutrition while the mental health professional addresses the underlying issues of food addiction.


  1. Dopamine: What it is, Function & Symptoms. Cleveland Clinic. https://my.clevelandclinic.org/health/articles/22581-dopamine 
  2. Encyclopædia Britannica, inc. (2025, April 17). Neurotransmitter. Encyclopædia Britannica. https://www.britannica.com/science/neurotransmitter  

  3. Home. Food Addicts Anonymous. (2025, May 6). https://faacanhelp.org/  

  4. Home. Overeaters Anonymous. (2024, June 27). https://oa.org/  

  5. Watson, S. (2024, April 18). Dopamine: The pathway to pleasure. Harvard Health. https://www.health.harvard.edu/mind-and-mood/dopamine-the-pathway-to-pleasure 

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